Boots Opticians

As the first touchpoint for customers curious about contact lenses, this digital hub aims to empower in-store staff in giving consumers the right information to help them feel good about their purchase decisions.

Boots Welcome Page
Effective and easy to use site navigation.

Boots Opticians Lifestyle & Activities Page
Demonstrate the emotional and functional benefits of contact lenses.

Boots Opticians Aftercare & Rewards Scheme Page
Showcase the different products available at Boots.

Boots Opticians Type of Lenses Page
Educate patients on the different kinds of contact lenses.