Fragrance Direct

I led the full re-design and UX for discount online fragrance retailer Fragrance Direct. The brief was to improve their digital brand identity to appeal to a more luxury clientele and attracting higher end brands.
 

HOMEPAGE DESKTOP

fd-homepage-1366-20-grid

 

BRAND PAGE DESKTOP

fd_brandpage_1366_v3

 

HOMEPAGE MOBILE

fd-homepage_400

 

BRAND PAGE MOBILE

fd-brandpage-400_nav-closed