Louche London

Louche is a London based label that understands the diversity and personality of their audience. Nodding to catwalk trends with a vintage touch, Louche is for the girl who doesn’t want to be seen in the same dress as another.

Having appointed a new wholesale manager back in 2011, Louche approached me to design and build an online lookbook for their AW11 and SS12 collections. This bespoke design served as a platform for which potential investors could view the brand as the collections were showcased at all the major international trade shows.

I felt that it was important to visually represent Louche as they are through this website, using hand drawn elements and and a quirky, ‘hand made’ stye. I built the template using HTML and Javascript, and the original design was entirely my own.