From it’s beginnings selling knitwear from Nepal on a Camden market over 18 years ago, Yumi is now a British womenswear label famous for it’s vibrant prints and quirky designs.


To co-incie with an in-house rebranding, and the relaunch of the website onto Demandware, I designed a full set of wire frames, psds and style guide. Working closely with the in-house team, together we came up with a whole new look and feel, as well as informing the client on best practice UX.



Yumi_style_guide Yumi_style_guide2