Are you a freelancer who wants to get more clients or a small business owner who needs a streamlined brand identity across all platforms?
I’ve put together 10 manageable actions you can do to improve your online presence. I’ve broken these down into three parts so you can focus on one area at a time.
Jump Straight to:
Refresh Your Website
Add New Projects
Get a professional email address and use it!
This is a must for any small business owner and should be straight forward to set up in your hosting provider. Run it through a robust email application like Gmail, which has a great interface and additional features.
Streamline your visual identity
A Study by Princeton showed that first impressions count within 0.1 seconds, people form judgments about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown1. It’s fair to say a strong visual identity is crucial.
Plan Your Content
Strategise your Instagram posts
It can be hard to come up with varied Instagram content all the time. A good place to start is by categorising your content, for example, it could be quotes, inspiration, new work, top tips etc. Use a different style for each category, but with a consistent visual identity, to keep your profile looking fresh.
Streamline your platforms
If a client looked at your website, Instagram, Linkedin or email signature, would they instantly be able to tell this was the same business? 70% of consumers use three channels or more before making a decision2, so it’s vitally important to have a cohesive brand identity on all platforms.
Plan and Schedule
If you’ve got several platforms you regularly use, it’s useful to have an overview all in one place. Trello is a project management tool that is so simple to use and has a calendar plugin so you can plan your drops. There are also several tools out there like Later that allow you to upload and schedule posts in advance.
3. Grow Your Audience
Get more sign-ups to your mailing list
Add a popup form on your website and offer an incentive. This could be a special offer, a cheat sheet, an interview with you, a case study, a toolkit or a template. Set up an automated welcome email for new subscribers with info on your products and services and a clear call to action3.
Create a Sponsored Ad
What is a sponsored ad? I hear you ask! Put simply its an ad that looks and feels like other, native content on the site. Research shows that 25% more consumers look at sponsored articles than display ad units4. Google, Instagram and Pinterest all have software that allows you to build and launch a sponsored post, and can automatically share your post with relevant target audiences.
Tap into your network
Word of mouth is still the hero when it comes to gaining new clients “It shouldn’t come as a surprise that there are people in your existing customer base who will have friends or associates who may be interested in your services. If you’ve provided a good service there’s no reason why they wouldn’t be your advocates”5.
Write an article or blog post
If you don’t have a blog on your website, then guest blogging on an established site in your field is a great way to build traction. “Write about topics you specialize in and position yourself as a thought leader. This lends credibility to you and your business and it also serves as social proof”5.
I hope you’ve enjoyed my top tips.
Feel free to let me know your thoughts in the comment space below, sharing is caring! And of course, if you would like to try any of my suggestions and need some help then do get in touch!